Free business tool

Acquisition Profitability Calculator

See whether your first order and future purchases can support what you pay to acquire a customer.

CAC on its own cannot tell you whether acquiring a customer is profitable. An order may cover its product and delivery costs but still leave too little to pay for acquisition.

This calculator brings order value, variable costs, CAC, and future purchases together. It shows what the first order leaves after CAC, the maximum CAC your assumptions can support, and what would need to change if there is a gap.

How to use it: Enter your own figures below. Results update as you edit. Future-purchase results are estimates based on the rate and number of orders you enter—not a forecast of customer behaviour.

Your economics

All results update instantly.

Net AOV$Product + fulfillment$Payment fees%Current CAC$Repeat customer rate%Average repeat ordersordersDesired customer profit%Payback horizondays

Your acquisition position

Your current CAC is $10.04 above the safe ceiling.

Safe ceiling$47.96Current CAC$58.00

First-order money flow

Net AOV$95.00

Product + fulfillment−$42.00

Payment fees−$2.85

Current CAC−$58.00

First-order contribution−$7.85

What needs to change

Max affordable CACBased on selected payback timeline$47.96

AOV needed$104.16

Repeat rate needed51%

Repeat profit needed$22.10

The bottom line

Lower CAC, lift order contribution, or strengthen repeat buying.

Profit still required from future purchases: $10.04.

Get your results by email

We will send this calculation and the figures you entered. This does not subscribe you to marketing emails.

Choose your next step

See your entire brand clearly

Take the Brand Health Score Explore the Brand Audit

Already completed the assessment? Go directly to the audit.