Free business tool

Customer Lifetime Value Calculator

Historical inputs must all refer to the same observed period. Forward inputs are user-entered scenarios and are not observed data or forecasts.

Historical observed period inputs

Net revenueObserved period total. Use the same period for all historical fields.OrdersObserved period total orders.Unique customersObserved period customers who placed orders.Repeat purchasersObserved period customers with more than one order.COGSObserved period cost of goods sold.Other variable order costsObserved period variable costs beyond COGS.Acquisition spend (optional)Observed period spend tied to acquired customers.Acquired customers (optional)Observed period newly acquired customers.

Forward scenario inputs (user-entered)

Annual orders per customerUser-entered scenario assumption, not observed data.AOVScenario average order value.Gross margin %Scenario gross margin percentage.Variable costs per orderScenario non-COGS variable cost per order.YearsScenario horizon in years.Target contribution after acquisitionUser-entered target amount to retain after CAC.

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